On Cross-cultural Communication
Recently, people of dissimilar cultural backgrounds have found themselves in academic,
business and political situations in which they have been forced to communicate, and often
to cooperate, with each other. Some people, of course, have been more successful at
communicating across cultures than others. What is it that they have learned about how to
communicate effectively with someone from another culture?
There are three ways in which people become aware of new cultures: through studying the
language and talking to people who speak it; through study of the history of the
economics, government, religion and aesthetics of society; and by examining the dynamics
of culture itself - the ways in which people of a culture communicate with each other.
The study of language is, of course, essential to intercultural learning and
communication; we have to learn to understand what is being said and to make ourselves
understood. But, as many of us have seen, simply knowing a language does not mean we are
always able to communicate with speakers of that language.
Studying the social structures, history, religion and abstract values of a culture is
helpful to understanding the culture, but it provides a student with only an abstract
understanding of a culture. Knowledge of the economic policy, history of art and
literature of the United States, for example, is useful knowledge, but it will do very
little to explain interaction of family members, forms of address and dating and marriage
customs in America - very important aspects of any culture.
As the famous anthropologist Edward Hall has said, Culture
is communication. In order to study and understand a culture, we must examine its
communicative style: how members of a culture interact.
There are several things to look at when looking at
communicative
style: ..... |