Sample Proposal 2 (An abridged version) 1

A Proposal for Advertising iBell G7
[Current situation/problem]
Introduction

Vigor International is a Hong Kong leading sales and marketing company. Some of the Asian biggest brands appoint us to provide an outsourced solution to match their ambitions to increase their market share, drive revenues and maximize business efficiencies. We do this by combining any number of our specialist skills to meet those objectives. Applying our category specialist knowledge and insights, coupled with our expertise and breadth of sales coverage across all trading channels, has proven successful in supporting brand owners to help build great brands.

Since iBell is about to launch its latest notebook computer G7 next year, a strategic and well-thought-out blueprint for sales and marketing is of crucial importance to promote an attractive and professional image to the general public and to maximize its overall market share…

[Plan of work]
Our Promotional Strategies for iBell G7

To achieve the maximal exposure of iBell G7 to all potential customers, Vigor International will use a combination of different marketing tools to attain the best publicity results. Details are as follows:
Host a Giveaway on Online-Sweepstakes.com
Giveaways can be a highly efficient marketing strategy to promote iBell G7, and in a relatively short amount of time too. Everyone loves to receive free gifts; as a result, giveaways tend to generate quite a large amount of responses.…[Elaboration]

Utilize Crowdfunding Platforms like Kickstarter, Indiegogo or Rockethub
Collaboration on the web is an area of exponential growth. Crowdfunding, or collaborative funding via the web, is one of the standouts for growth in this evolving collaborative economy…[Elaboration]

Use Fiverr.com to Create Inexpensive Ads
Visually appealing advertisements attract attention. Instead of spending a huge amount of money on advertisement creation itself, you could order quality adverts for as low as HK$500 through the referral of Vigor International…[Elaboration]

Find Influencers to Talk about your Product
Influencers have a lot of followers, subscribers, and fans who quickly answer to any endorsement and recommendations…Vigor International has a well-established network with a large group of highly-respected influencers. Their talking about your product is definitely a trust-based campaign…[Elaboration]

[Qualifications and experience]
Choosing Vigor International for Superior Results

Vigor International offers a unique combination of trusted leadership, extensive reach and critical expertise that achieves superior results for our clients.
Trusted Leadership
Vigor International is the undeniable agency of choice…[Elaboration]

Extensive Reach
There’s no question that Vigor International’s reach is impressive…[Elaboration]

Critical Expertise
With unmatched brand and shopper knowledge and a unique perspective across stores, aisles and categories, only Vigor International delivers the comprehensive expertise that is critical for our clients’ and customers’ success…[Elaboration]

[Costs/budgets]
Operating Budget for Implementing the Entire Publicity Campaign

The overall costs of implementing the entire publicity campaign are contingent upon the scale and complexity of the promotional strategies that your company opted for in the end. The amount of budget should range from HK$1,800 to HK$62,000…
[Elaboration]
[An itemized budget table showing a breakdown of costs]

Conclusion

- Reiteration of the unique and professional services that Vigor International can provide
- Anticipation of the potential benefits contributed by Vigor International