Cover Letter 2

Room B, Floor 85
Skyline Mansions
76 Tuen Mun Road
Hong Kong


Dec 15, 2014

John Ma
Training Manager
International Bank of Commerce
36-39 De Voux Road
Central, Hong Kong


Dear Mr. Ma,

Management Trainee (Marketing) (Ref. #: BC62343)

I am very interested in the above post, advertised on the webpage “Recruit.com.hk”. I attended a recruitment talk given by one of your colleagues at the Grand Hyatt Hong Kong and this experience convinced me that I very much wanted to put to work for your company the executive, analytical and teamworking skills that I have developed at University. I feel that as you begin the second phase of your expansion into China this would be a particularly exciting time for any new recruit to be making a contribution to your company.

I will graduate in June of this year with a Bachelor of Arts degree, majoring in Renaissance Art. Before I began my degree, I knew very little about this subject but by managing my heavy learning load efficiently and doing extra work to improve my written communication skills, I succeeded in graduating in the top 10% of my year. I was also awarded a distinction and commended for the range and depth of research in my final year project. I brought the same level of commitment and hard work to the various student societies of which I was a member. The highlight of these extra-curricular activities was my election as Chairman of the Dance Club.

During vacations I had several jobs but the one I found most challenging was working for a small toothbrush manufacturer. It was there that I developed my enthusiasm for a career in marketing and put my skills as an analyst and communicator to good use. I took part in several successful direct mail marketing projects similar to the one your company carried out last April for Cathay Pacific and learned a great deal about the business world in a very short space of time.

I am available for interview at any time except between the 29th April and the 27th May when I sit my final examinations. I look forward to hearing from you and to having the opportunity to discuss my application with you. I can be reached by email “alice_so@gmail.com” or phone at 9123 9123.

Yours sincerely,

[Signature]
Alice So
Enc.: Resume

Your contact address
Date of writing the cover letter
Address the letter to a named individual (if possible)
Note the salutation - Mr. Ma, NOT Mr. John Ma
Title of the cover letter
Communicate your enthusiasm for the job (note that this happens three times at different places in this model).

Say how you found out about the job.

Emphasize benefits to the company, not benefits to you.

Show that you have done your research and know something about the company.
Say what degree you have/will have and when you will have it.

Demonstrate how the sum of your personality traits, experience, knowledge and transferable skills make you suited for this particular job.

Draw attention to at least one significant and relevant achievement.
Demonstrate how the sum of your personality traits, experience, knowledge and transferable skills make you suited for this particular job.

Communicate your enthusiasm for the job (note that this happens three times at different places in this model).

Show that you have done your research and know something about the company.

Demonstrate your personality traits and transferable skills.
Give details of your availability for interview (at the end of the letter).