ACADEMIC WRITING

Introduction

Audience, Context & Purpose

• Audience: For whom am I writing?
• Purpose: What am I trying to accomplish?
• Context: What is my communicative context ?

Social & Functional Perspective on Communication - A Model

This model attempts to portray a pragmatic - or "real-world" - view of communication.  It shows how extended texts reflect language choices and organisational patterns that are both motivated by a social purpose and embedded in a cultural matrix.  Click here for an explanation of the key terms and concepts.